By Morris Hosseini, Thilo Kaltenbach, Ulrich Kleipaß, Karsten Neumann and Oliver Rong
Longevity is an age-old human aspiration that is recently enjoying renewed attention. A wave of health related innovations, such as GLP-1 agonists for weight loss, is transforming the market for products and therapies promoting a long and healthy life. The power of healthy behaviors to improve lifespan is well known, but are health consumers actually more interested in novel products and therapies? How much are they willing to sacrifice to improve their health in old age? And who do they trust when it comes to their future health?
Key takeaways:
Quality preferred over quantity
Our survey shows that although people want to live longer, their preference is for quality of life over quantity of years. The true goal is to live not just a long, but a long and healthy life.
Natural approaches are favored
People show a strong preference for natural approaches to ensuring a long and healthy life. Rather than taking drugs, 70 percent of respondents say they prefer preventive actions such as regular exercise and cutting calories.
Trust in technology is growing
As evidence improves for new technologies and approaches, so interest in them will increase. Trust will grow in technology-supported approaches alongside traditional methods. This interplay between tradition and innovation will shape the future of health and longevity.
A thriving market for a long and healthy life exists
The market is experiencing growing demand and will become one of the largest markets in the future, as aging affects everyone. The rapid development of innovative technologies and approaches will transform current health models and fundamentally alter markets as we know them today. This transformation affects everyone in the health industry.
Download the full study: